When the story is difficult, clear-headed advice matters more than spin. Magnify PR helps clients navigate scrutiny with honesty and judgement, drawing on years of newsroom experience to know how a difficult story is likely to unfold and what response will actually hold up.
Judgement over spin, every time
Overpromising during a crisis erodes trust faster than the original story ever could. We give clients an honest assessment of what’s coming and what response will genuinely help, even when that means recommending less activity, not more.
Ready before the journalist calls
The worst time to plan a response is after a journalist has already asked the question. We help clients prepare holding statements and positions in advance, so a difficult call is handled calmly instead of in a panic.
Suggested: a client who navigated a difficult media moment successfully. The quote should reference the calm, judgement-led nature of the advice rather than a specific negative event.
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Reputation support involves preparing for and responding to media scrutiny with honest, judgement-led advice, including holding statements, journalist handling, and stakeholder communication.
We aim to respond within hours of being briefed on an emerging issue, as early advice on tone and timing often shapes how the whole story unfolds.
It overlaps significantly. Reputation support covers both acute crisis response and the ongoing management of sensitive issues before they escalate into a crisis.
Not without preparation. We advise on whether, when, and how to respond, since an unprepared comment can do more damage than staying silent for a short period.