Journalists don’t want a press release. They want a story they can use, with the detail, access and proof already in place. Magnify PR knows what that looks like because we’ve sat on the other side of the desk. Every day we work with national TV channels, radio stations, newspapers, and digital and trade publications across the UK.
Good media relations isn't about volume
It’s about sending the right story to the right journalist at the right time, with everything they need to run it already attached: quotes, images, data and context. We build and maintain relationships with journalists across sectors including property, law, technology, health and the charity space, so when we pitch, we’re pitching to someone who already trusts the source.
That trust is built over years, not single campaigns, and it's the difference between a pitch that gets read and one that gets deleted.
Our team’s newsroom background means we know what a journalist needs to say yes: newsworthiness, timeliness and a spokesperson who can deliver on the promise of the pitch. We handle the relationship end to end, from the first pitch to the published piece and the relationship that follows it.
Suggested client: Jonathan Rolande, given his sustained, high-volume media presence built through ongoing media relations work.
— Name, Title, Company
Media relations is the ongoing work of building relationships with journalists and pitching stories that fit their outlet and audience. It covers press releases, direct pitching, press office support and the relationship management that keeps journalists coming back.
By consistently sending stories that are genuinely newsworthy and easy to use, and by being honest when a story isn’t strong enough to pitch yet. Journalists remember agencies who respect their time, and that reputation compounds over years of coverage.
Media relations earns coverage through editorial judgement; a journalist decides your story is worth running. Advertising buys space regardless of merit. Earned coverage carries more credibility with readers because it hasn’t been paid for.
A strong, ready story can secure coverage within days. Building the kind of media relationships and reputation that generate consistent, high-quality coverage takes months, which is why media relations works best as an ongoing service rather than a one-off push.