Most PR strategies fail before a single pitch goes out, because they’re built around a template rather than a business. Magnify PR starts differently. We work out where you need to be seen, what you need to say and when to say it, then build a strategy flexible enough to move as your business does.
A strategy only earns its name if it survives contact with reality.
Markets shift, news agendas change and opportunities appear without warning. That’s why we build in flexibility from day one, rather than locking clients into a twelve month plan that stops making sense by month three. Every strategy starts with the same questions: what’s the story, who needs to hear it, and what changes for the business once they have.
This is where journalistic judgement matters most.
Nick Owens and the Magnify PR team have spent years on national newsdesks deciding what’s a story and what isn’t, and that instinct shapes every strategy we write. We map the media landscape relevant to your sector, identify the outlets and journalists worth building relationships with, and set a realistic timeline for building profile rather than promising overnight results that don’t materialise.
"Having worked with Magnify and its team across our Group, we have found that our brand awareness and thought leadership has significantly increased both in terms of reach but also influence. Magnify's ability to tease a story out of our team and create real value in the marketplace has become very compelling especially when our people are already stretched with projects. We view Nick and his team as a natural extension to our businesses and we would be voiceless without them."
— Roy Shelton, CEO, Connectus Group
A PR strategy sets out where your business needs to be seen, what story you need to tell, and the timeline for telling it. It covers target media, key messaging, spokesperson positioning and how success will be measured, built around your commercial goals rather than a generic template.
A workable strategy typically takes two to three weeks to build properly, including research into your sector’s media landscape and the journalists worth targeting. Rushing this stage tends to produce generic plans that don’t hold up once pitching begins.
Yes. A marketing plan covers paid and owned channels; a PR strategy covers earned media, the coverage you can’t buy. The two should align, but PR needs its own strategy because journalists respond to story and relevance, not marketing messaging.
A media plan is a list of outlets and a schedule. A PR strategy is the thinking behind it: why those outlets, why that timing, and what the business gains from the coverage. Without the strategy, the media plan is just a spreadsheet.