When a story breaks, journalists need a comment fast, and they call the person who has answered well before. Magnify PR positions your spokespeople and experts as that person. We identify the moments worth commenting on, draft lines that are ready to use, and open the doors to the journalists who need them.
Becoming a trusted commentator isn't about being available.
It’s about being useful: giving journalists a clear, quotable line on a subject you genuinely understand, on a timescale that fits a news deadline. We track the news agenda in your sector so we can offer commentary while a story is live, not days after the moment has passed.
This service has built some of Magnify PR's strongest client results.
Jonathan Rolande went from struggling to cut through to one of the UK’s most prolific property commentators, with regular columns and constant TV and radio appearances. Jane Hawkes built a page-one media presence through outlets including GB News and the BBC. Both started the same way: a clear position, ready commentary, and consistency over time.
Suggested client: Jane Hawkes, given her established media presence built specifically through expert commentary positioning.
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Expert commentary is the service of positioning a spokesperson as a trusted, quotable voice on a specific subject, so that journalists approach them directly when a relevant story breaks. It includes identifying commentary opportunities, drafting lines and building direct relationships with relevant journalists.
Consistency and speed matter most. Journalists return to commentators who respond quickly with a clear, usable quote and who don’t overreach beyond their genuine expertise. Building that reputation takes sustained visibility rather than a single well-placed comment.
Any sector with a live news agenda: property, law, technology, health, finance and consumer rights are among the strongest fits, since journalists regularly need expert reaction to breaking developments in these areas.
For live news stories, journalists often need a response within hours. Part of this service is making sure your spokesperson is briefed, available and ready to respond on that kind of timescale when a genuine opportunity arises.