What we do
PR witheditorial instinct
We don’t just draft press releases. We apply the same discipline a journalist uses to judge a story — finding the angle the right angle for any UK PR agency brief.
Strategic PR
Media Relations
Expert Commentary
Campaign PR
We launch, drive and grow campaigns — from grassroots causes that need national attention to product launches that deserve proper coverage.
Reputation Support
When the story is difficult, clear-headed advice matters more than spin. We help clients navigate scrutiny with honesty and judgement.
Content & SEO
Stories that work in search and media. We produce content built on genuine expertise — the kind that ranks on high-domain-authority websites because it deserves to.
Proof, not promise.
100%
Organic. No paid coverage.
A two-year campaign. National coverage. A law changed. That's what sustained, evidence-led PR can do.
600%
National news growth
600% growth in national news website traffic for a broadcast media client, inside twelve months.
4.3X
Lead increase in 2 months
4.3× increase in qualified leads for a professional services firm, driven purely by earned media coverage.
A single month's workat Magnify PR
Every story landed is the result of editorial judgement, the right angle and a story placed in the right hands at the right moment.
From front-page splashes to comment pieces, campaign coverage to celebrity profiles, this is what organic, earned media looks like at scale.
How we work
The story comes first
Every piece of content we work on starts with the question a journalist would ask: Is this a story, and why should anyone care today?
01
Find the Story
We identify the strongest angle — the one with a reason to exist, a reason for journalists to use and a reason for audiences to care. And we then sell it hard to media outlets.
02
Sharpen the angle
We refine the message, the proof points and the timing. We'll tell you what will land, what needs more work and what shouldn't go out yet.
03
Place it where it matters
We pitch to the right journalists, at the right moment, with content they can use. National, regional, broadcast, digital, trade — wherever your audience is.
04
Build on the coverage
Coverage is a starting point, not an endpoint. We connect media results to your wider goals — search presence, audience growth, enquiries and reputation.
Who We Work With
Clients withSomethingReal to Say
We work with clients who have genuine stories — not people looking for a press release that goes nowhere. If the story is strong, we’ll find the right home for it.
Businesses
From startups with a strong origin story to established firms that need sharper visibility in the media spaces that matter.
Experts & Authors
Positioning spokespeople, authors and thought leaders as the voices journalists seek out on the topics that matter.
Charities
Campaigns that need national reach. Stories that deserve proper coverage. Causes that must be heard.
Broadcasters
Supporting broadcast media clients with the strategic PR and media profile to grow their audience and expand their reach.
Public Figures
Helping individuals with a platform — or those building one — manage how their story is told and where it lands.
Campaigners
From community campaigns to national policy pushes — we know how to drive momentum and get the coverage that creates change.
The founder
Journalist. Author. PR Strategist.
- Award-winning journalist and published author
- Former Fleet Street National Newspaper Editor
- Now supporting 40+ clients - with numbers growing each month
- Named in Entrepreneurs UK100 Start-Ups to Watch
Nick Owens is an award-winning journalist and former Fleet Street Editor who built Magnify PR into a PR agency that operates across the UK with editorial instincts that shape strong journalism: story, timing, proof, relevance and reader value.
That background gives every client a direct line to someone who knows how media decisions are made — because he spent years making them.
Case Studies
Coverage thatmoves things
Latest News
Stay up to date
A PR agency identifies the stories in your business that journalists want to publish and places them in the media spaces where your audience is. Done well, it builds profile, trust and reputation through credible, organic coverage — not paid advertising.
We’re built on journalistic experience, not PR convention. That means we approach every campaign with the editorial discipline of a newsroom — asking what the story is, why it matters today and whether it will stand up to scrutiny. We tell you what will land and what won’t.
It depends on the story and the media target. Some placements happen within days of a pitch. Others — particularly national broadcast or major feature coverage — can take weeks to develop and time properly. We’ll always be honest about realistic timescales.
Coverage itself is a starting point. We track reach, media domain authority, search impact, direct enquiries and audience growth — connecting media results to your actual business goals, not just column inches.
No. We work with businesses, charities, experts and campaigners of all sizes. What we need is a strong story and a client willing to back it. Budget size matters less than story quality.
Yes. A significant part of what we do is helping first-time PR clients understand how media works, what makes a pitchable story and how to maximise the value of coverage once it appears.
Magnify PR offers a range of competitive packages, all of which are scalable, enabling you to dial up your campaigns as you grow. Contact us to discuss how we can help you.