About GB News
The UK’s fastest-growing news channel, broadcasting across television, radio and digital. Since launching in 2021, GB News has attracted some of the country’s most prominent political and media voices.
Magnifying A New Brand
What they needed support with
GB News is Britain’s number one news channel, and Magnify PR has supported that journey across almost its entire run on air. The challenge was keeping that growth story visible, from audience milestones and digital growth updates to presenter announcements, exclusive content, awards recognition and major statements, making sure key moments reached the journalists, stakeholders and audiences that mattered.
How we delivered
Our work has been built on pace, consistency and volume, with more than 14,000 press releases distributed connected to GB News content and announcements over the last five years, giving the channel a regular route into the wider media conversation and turning individual stories into broader visibility.
What the results were
GBNews.com has been recognised as one of Britain’s fastest-growing websites, with a 113% rise in monthly unique visitors and more than 10 million social followers. GB News Radio has reached 676,000 listeners, and the TV channel has reported audience figures ahead of established news competitors across several periods. The channel is now the most watched news channel in the UK, routinely beating Sky News and the BBC News channel.
What they said
“The team at Magnify instantly know what a story is and, more importantly, know how to squeeze every drop of publicity out of it. Since we started working with them we’ve secured publicity right across the national mainstream media.”
– Gloria De Piero, Presenter GB News.
