About Jane Hawkes
A leading Consumer Champion in the UK, Jane regularly appear in national press and leading publications. She’s an award-winning UK Moneyblogger, the go to consumer expert specialising in travel for a number of local and national radio stations and has become a regular in the media with appearances on BBC One, ITV, GB News and Channel 5.
Magnifying an Award-Winning Consumer Champion
What they needed support with
Jane Hawkes already had the expertise. Magnify PR’s job was to make sure the right people could find it, strengthening her position as a trusted consumer expert across search, broadcast and national media, and building consistency around the subjects she could speak on with real authority: consumer rights, customer service, travel disruption, refunds, household bills, personal finance and the everyday issues affecting families across Britain.
How we delivered
GB News became a key platform in that journey. Jane now has a dedicated GBNews.com author profile, with article contributions across money, cars and consumer advice covering Black Friday scams, Christmas delivery rights, January sales, energy bills, water bills, mortgage overpayments, retirement planning and car finance mis-selling. That regular footprint gave Jane a visible, searchable body of expert commentary on a national platform, attached directly to the issues consumers are actively looking for help with, and built momentum across major UK outlets including BBC Breakfast, BBC News, The Sun, the Daily Mirror, the Daily Mail, the Daily Express, The Independent, Channel 4 Dispatches, Good Housekeeping and leading women’s lifestyle titles.
What the results were
Jane now ranks as a page-one expert on Google for consumer-related queries, backed by regular national coverage, clear subject ownership and a growing archive of advice-led commentary. What began as specialist knowledge has become one of the most recognisable consumer voices in UK media, built deliberately, outlet by outlet, over time.
