About ConnectusGroup
A managed services and technology group helping businesses across the UK connect, communicate and grow. It provides cloud solutions, cyber security, connectivity and IT support to organisations that need reliable infrastructure and a trusted technology partner.
Magnifying Business Success
What they needed support with
Connectus Business Solutions was growing fast, completing acquisitions, expanding services and building its reputation across connectivity, cyber security, managed IT and AI. The challenge was making that growth visible in a sector where most of the work happens quietly in the background.
How we delivered
Working with CEO Roy Shelton and the wider Connectus team, Magnify PR turned the company’s progress into a steady drumbeat of business and technology coverage, shaping acquisitions, customer wins, service launches, regional investment and expert commentary into stories that showed where Connectus was going, not just what it had already done. Magnify placed that story across Computer Weekly, Insider Media, BusinessCloud, The Business Desk, UK Tech News, Business in the News, Business Doncaster and regional business titles, while also building Roy’s profile as a credible industry voice on cyber security, AI, digital resilience and the pressures facing SMEs.
What the results were
Connectus now supports more than 700 businesses and 15,000 end users across northern England and Wales. It has completed five deals in four years, delivered three consecutive years of double-digit growth, and recorded a 225% rise in operating profit. In turn, the company has created new jobs and apprenticeships, invested £500,000 in full-fibre infrastructure at Doncaster Airport and launched its Evolve AI service. The result is a business that now looks, in the media, exactly as fast-moving as its own figures say it is.
What they said
“Having worked with Magnify and its team across our Group, we have found that our brand awareness and thought leadership has significantly increased both in terms of reach but also influence. Magnify’s ability to tease a story out of our team and create real value in the marketplace has become very compelling especially when our people are already stretched with projects. We view Nick and his team as a natural extension to our businesses and we would be voiceless without them.”
– Roy Shelton, CEO, Connectus Group
