MAGNIFY PR has helped secure a change in the law which will support up to 250,000 a year. Since 2022 we’ve been working alongside crusading solicitor Keeley Lengthorn in her fight to bring about George’s Law.
The campaign was lobbying for a change in the law – which will give two weeks paid leave to parents who lose a baby. Keeley launched the campaign following the death of her son George who was born at 22 and half weeks on 3rd March 2022.
On 3 March 2025 – on what would have been George’s third birthday – came the news that the law would change.
Keeley said: “I’d like to say a huge thank you to Magnify PR. Without their support this law change would not have happened. They’ve been at my side every step of the way. They were the driving force.”
Nick Owens, founder of Magnify PR, said: “Supporting campaigns and magnifying the work of fighters like Keeley exist within the DNA at Magnify PR.
“We are so proud that this three year campaign has ended with a successful outcome and that the law will now change. This is the least George and his inspirational parents, Keeley and Will deserve.”
Nick Owens
Founder of Magnify PR
Nick Owens is an award-winning journalist and former Fleet Street Editor who built Magnify PR into a PR agency that operates across the UK with editorial instincts that shape strong journalism: story, timing, proof, relevance and reader value.