According to the latest available BARB data, GB News beat Sky News in November by securing 70,430 average monthly live views compared to Sky News’ 67,670. The most recently published data for November 1 to 30 reveals GB News outperformed Sky News by securing more live viewers between 6am to 2am.
This is the first time the People’s Channel has overtaken its rival across an entire month.
GB News beat Sky News on multiple days in November 2024 and particularly excelled on the 19th, the day of the farmers’ protest in London, where it secured 90,000 average live views between 6am and 2am.
The channel dedicated a significant proportion of its coverage to the story with presenters travelling to London with farmers before covering the peaceful protest in the Capital.
Numbers soared again on the 20th, when Storm Shadow missiles were fired into Russia, and where GB News secured 83,000 live views.
On the evening of the 20th, GB News screened a world exclusive interview with Eric Trump who spoke about his father’s impending return to the White House.
Commenting, Nick Owens, founder of Magnify PR said: “Well done to GB News and the team for this remarkable achievement. We are looking forward to continue supporting the People’s Channel in 2025 and beyond.”
Nick Owens
Founder of Magnify PR
Nick Owens is an award-winning journalist and former Fleet Street Editor who built Magnify PR into a PR agency that operates across the UK with editorial instincts that shape strong journalism: story, timing, proof, relevance and reader value.